A HUMBLE VISIONARY: OUR TALK WITH DAVID WRIGHT, CEO OF PATTERN

In this Influence Podcast, we have the pleasure of talking with David Wright, the Co-founder & CEO of Pattern. Pattern was a small startup in 2013 but is now recognized as the leader in “growth intelligence” that is helping leading e-commerce brands dramatically increase their online sales.

David Wright and Melanie Alder started Pattern in Melanie’s living room.  And as we listened to David describe those humble early years as well as the growth and success that Pattern now enjoys, we had the sense that they never really cared about following the crowd.

Pattern is the world's leading company for e-commerce clients that want intelligent strategies that create explosive growth. It’s also a company attracts smart people who are, like David and Melanie, confident in a humble kind of way. The culture and vibe at Pattern is noticeably understated and refreshingly different.

This is the story of two ingenious founders who had the discipline to rely on data and analytics to build an e-commerce platform that brands like Nestle, Panasonic, Sylvania, TUMI, Skullcandy, and Clorox now rely on. We hope you enjoy the unique insights that make David Wright a humble visionary in the sophisticated ecosystem known simply as “e-commerce!”

“FOR EVERYONE’S PITS & STINKY BITS” – A PODCAST WITH LUME

In this Influence Podcast, we get to peer into the creative world of Dr. Shannon Klingman, a highly regarded obstetrician and gynecologist, and Jennifer Gibson, her CAO, sister, and earliest supporter. Shannon Klingman is the visionary entrepreneur who created a whole new category in the multi-billion-dollar personal hygiene sector. 

It all started when Shannon was doing her residency and read a study that supported her early suspicions that gynecologists misdiagnosed basic odors and itches as bacterial infections. The study findings concluded that 60% to 70% of the time the OB/GYN community was wrong. In Shannon’s words, “It felt wrong.”

Crazy smart and obsessively determined, Shannon began experimenting with natural ingredients, free of aluminum and baking soda. A self-described “kitchen scientist,” she developed what she would call Lume (pronounced loo-mee). Version 1.0 of the most innovative natural deodorant ever created was created in Shannon Klingman’s kitchen!

Sweat by itself isn’t stinky. But when you add sweat to the bacteria that live on our skin, it stinks. Far from just hiding the smell, Lume stops that chemical reaction from happening. Twelve years ago, Shannon filed her first patent for her one-of-a-kind formula. It was rejected numerous times, but she kept going until it was accepted! 

This episode is the fun and inspiring story of Dr. Shannon Klingman, a visionary who “became obsessed with changing the narrative on human hygiene.”